Corporate
culture, the way individuals relate to each other within an organisation
and they way they feel about the organisation, has a profound impact on
the approach that needs to be taken in tackling projects.
For example, in organisations where
employees are frequently long-serving e.g. banks, utilities, an
individual's career will outlast many roles, but will build strong
relationships with some colleagues over several
"engagements". Where that colleague is more senior, we
often see a patronage system developing, where "who you know" is far more
important than "what you know". The challenge here is to clarify the
personal loyalties within the project team and understand what impact
these have on the successful execution of project roles, and introduce
management disciplines very carefully.
A very different scenario is In
organisations that are used to taking risks as a core part of their
business e.g. energy. This tends to breed a culture in which new
ideas are welcomed and the focus can be much more on benefits and process.
We ascertain the nature
of the culture in the client organisation and tune our approach
accordingly.
Dynamic Technologies has
a research project under way to produce a handbook for those planning and
managing business change that help identify aspects of corporate culture
and the challenges commonly associated with them.